Who We Are

Loveland Innovations is a family of trailblazing innovators turning inspection data into clarity and action. Our industry-leading platforms empower our customers to grow, differentiate, adapt, and succeed at the highest levels.

“Our mission is to be the world leader in inspection data and visualization solutions of properties and structures”

Why We’re Here


We’re passionate about capturing consistent high-quality data and combining it with analytics and artificial intelligence to create awe inspiring results.



We pride ourselves on creating long-lasting partnerships and helping our customers succeed in all that they do.



We make a difference in the world and improve the quality of life by eliminating unnecessary and dangerous work


Our Core Values

“We Live for
Lightbulb Moments”


We love to innovate. It’s not only in our name but it’s in our DNA.

Innovation lies at the nexus of our industry expertise, passion for customers, and aptitude for technology. With these traits, we forge strong customer partnerships to create invaluable solutions that become the backbone of business.

We listen, learn, build, implement, and repeat.


We take ownership – it’s reflected in everything that we do. We strive to perform at the highest levels taking exceptional care of our customers and building industry-best solutions, and we do so at all times with impeccable integrity.

“We Take Ownership”

“We’re Bound Together by Purpose and Vision”


We’re teammates. Friends. Ohana.

We work alongside people we respect and care: colleagues, partners, and customers. It is our dedication to each other that powers our best individual and team performance.

Our Leadership Team

Jim Loveland

Founder and CEO

Darren Gooch

Chief Operating Officer

Leif Larson

Chief Technology Officer

Jason Crandall

Chief Legal Officer

Join the Loveland Innovations Family

Jim Loveland

CEO and Founder

Jim was an Insurtech mogul before the “Insurtech” moniker even existed. He spent 30+ years working alongside his father and other family members to build and grow the largest estimatics and claims technology used in Property and Casualty Insurance. This technology is the backbone of the claims operations for the largest Insurance Carriers in North America and throughout the world.

After his father’s passing, Jim led the family business through a successful acquisition and remained with the acquiring company for another 10+ years as President.

As Founder and CEO, Jim is the heartbeat of our organization. He defines company vision and is responsible to align executive leadership to that vision and has direct responsibility for the Sales, Marketing, and Product teams at Loveland Innovations.

Darren Gooch

Chief Operating Officer

Darren spent 30+ years in finance and accounting, 20+ of those for Insurtech companies. He was VP of Finance for Jim at his previous technology company and joined Jim at Loveland Innovations to lead finances and operations.

He is responsible for the day-to-day operations of the company and leads our Customer Support, fulfillment, finance, and human resources teams.

Leif Larson

Chief Technology Officer

Leif has 25+ years of experience leading technology teams within the Insurtech space. He was VP of IT Operations for Jim at his previous technology company and joined Jim at Loveland Innovations as CTO

Aside from overseeing technology teams and operations, Leif’s primary role is to craft our technology talent and systems to meet the vision of the company and product.

Jason Crandall

Chief Legal Officer

Jason came to Loveland Innovations with 20+ years of corporate law experience. He is responsible for helping to navigate the complex contract landscape with insurance carriers, managing the growth of our technology patent portfolio, and ensuring adherence to internal policies that enable us to provide technology securely to our customers.

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