Property Inspections Elevated

Loveland Innovations is a team of makers and mavericks building leaner, meaner ways to turn roof and property data into clarity and action. No corporate nonsense, just get-it-done attitude. We make it easy for anyone to digitize a property or structure, then explore, measure, and analyze it with artificial intelligence.

Why We’re Here

We’re innovators. To us, innovation isn’t just about technology. It’s about powering revolution. It’s about arming the people who build, learn, and find new ways of doing. Innovation isn’t a buzzword in a corporate handbook – it’s a devotion to the idea that community, hard work, and pure ingenuity are the true mothers of invention.


Dead Simple Solutions

We create tools that offer a clearer view of the world, so you can understand it in new ways.


Insights for Action

We blend A.I. analytics, and human ingenuity to power insights and action.


Better Perspectives

We give fresh perspectives because we believe you can make the world better if you can just see the world better.


total patents
(more on the way)


million sq. feet
of roofs measured


daily roof puns
(the shingle worst thing ever)

Our Leadership Team

Jim Loveland

Founder and CEO

Jim has a long history of spotting opportunity, seizing it, and building a business around it by bringing the right people and technologies together.

As President of Verisk Insurance Solutions within Verisk Analytics (NASDAQ:VRSK), Jim led over 2,500 employees in all aspects of Verisk’s property and casualty business. He was part of the leadership team that took Verisk public in the largest domestic IPO of 2009, raising over $2.1 billion.

For over 10 years as President & CEO of Xactware, Inc., Jim drove the company to market dominance in the US and Canada and to market expansion in Europe and Australia, yielding tenfold growth in revenue. Today, 22 of the top 25 U.S. property insurance companies and all of the top 10 Canadian insurers use Xactware property claims tools exclusively.

Jim founded Aces Athletics, a one of a kind elite athletics training center and sports facility, and served as Chairman of the Board for the Loveland Living Planet Aquarium, building and opening its 90,000 square foot facility now in Draper, Utah. During just it’s first year of operations in the new Draper location, the living planet aquarium saw a tremendous outpouring of community support with well over 1 million visitors passing through its doors.

He continues to serve on the board of the Loveland Living Planet Aquarium as well as the advisory board for NuEra Solar, the Athletic Leadership Council for Brigham Young University, and the National Advisory Board for the University of Utah’s David Eccles School of Business.

Jim holds a BS in Computer Science from Brigham Young University and an MBA from the University of Utah. He and his wife Laurie have 4 amazing children. Together as a family they enjoy all types of fly and spin fishing, skiing, biking, football, basketball, volleyball and travel.

Darren Gooch

Chief Operating Officer

Darren has been working in the Business Finance world for the past 20 years. After an internship at a local CPA firm and some time at Huntsman Packaging in Salt Lake City, UT, Darren spent the last 16 years of his career with Xactware, moving from a finance clerk to overseeing the finance division as VP of Finance.

Darren has also enjoyed helping local companies and organizations with their Finance needs. He is the CFO of Aces Athletics, a premier fitness and training facility in Lehi, UT and is a board member of a 501C3 charity The Institute for Self Reliant Agriculture.

Darren obtained his MBA from Utah State University and his CPA license from the State of Utah. He is a member of the Utah Association of Certified Public Accountants and the American Institute of Certified Public Accountants.

When not crunching the numbers, Darren loves spending time with his wife and four kids, mostly in the outdoors. Some of the activities they enjoy include gardening, water skiing, mountain biking, fishing, snow skiing, snowmobiling, and more recently dirt bikes and snow bikes.

Leif Larson

Chief Technology Officer

Leif has an extraordinarily ability to see a problem and its technological solution from end to end. He architects technology platforms that consider every angle, implication and nuance so that solutions can be implemented and adapted at warp speed.

Leif draws on 24 years of experience leading development teams, driving technical architecture, and managing infrastructure and operations for “always on” SaaS environments. Before coming to Loveland Innovations, Leif was the VP of IT Operations at Xactware, where he was responsible for all of their SaaS products for the US, Canada, Europe, and Australia including the real-time processing of the vast majority of all residential insurance claims in the United States.

During his career, he has done everything from software development to architecting enterprise systems, from firewall administration and app pen-testing to enterprise risk and compliance. He also has spent more than a few years scaling up systems and managing operations for a very diverse group of applications. Leif is not afraid to get his hands dirty to build something new and has a proven record of creating solutions that take you from that great idea all the way to a global product relied upon by an entire industry.

Leif has a BS in Computer Science from Brigham Young University. He and his wife Katrina have 5 awesome kids, with whom he loves to share the three best things about Utah: skiing, mountain biking, and Costco on Sunday.

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